Your Central Omaha Eye Doctor
Located on 78th and Cass in Tower Plaza. Next to Hacienda Real.
Schedule an Exam Today
About Malbar Vision Center - Tower
Eye exams are the key to healthy vision and proper eye care. At Malbar Vision Center, we consider your total eye health. Malbar Vision Centers have been providing quality vision care, optical goods and services, and contact lenses to the Omaha area for over 60 years! We’re Omaha’s most experienced eye healthcare team and affordable eyeglass boutique.
Customer satisfaction continues to be our #1 priority, and we always want to hear from you. Stop by any of our five convenient Omaha-area locations during our office hours.
Meet our Eye Doctors
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Our Eye Care Services at Malbar Vision Center - Tower in Omaha, Nebraska
Comprehensive Eye Exams
From updating your eyeglasses prescription to detection and treatment of eye diseases, comprehensive eye exams are important for continued visual health.
Contact Lens Exams
During a contact lens exam, your eye doctor will check if you are a good candidate for contacts and find the best type of contacts for your needs.
Dry Eyes
Do you have dry, itchy, gritty-feeling eyes? Dry eye syndrome is a very common condition. We offer dry eye treatments at our eye care clinic.
Eyeglasses & Frames
Designer Frames
Our extensive optical section offers a wide variety of eyeglass frames in every style, material & design. Come visit us today to see for yourself!
Our expert optical team can find just the right pair of glasses for you to be confident and look your best.
Lens coatings improve visual comfort, make it easier to clean your glasses and ensure your lenses last longer. Coatings include anti-scratch, anti-reflective, photochromatic and UV / blue light filters.
Contact Lenses
Contact Lens Fitting
We offer a wide range of contact lens options from dailies, monthly to multifocal contact lenses for crystal clear vision and superior comfort.
During a contact lens exam, your eye doctor will check if you are a good candidate for contacts and find the best type of contacts for your needs.
Q1 2026 2-WEEK SPECIAL EVENT Spring Savings Event (Mar 22 - Apr 4): SV: $99 Complete Eyeglasses / PROG: $199 Complete Eyeglasses
Q1 2026 2-WEEK SPECIAL EVENT Spring Savings Event (Mar 22 - Apr 4): SV: $99 Complete Eyeglasses / PROG: $199 Complete Eyeglasses
*Must present offer at time of purchase. Must purchase a complete pair of prescription eyeglasses, including frame and lenses. Frame must be purchased from a special collection. Lenses are CR-39 plastic material. Additional charges apply for frame upgrades, and/or other lens materials and treatments. *Does not include Barton Perreira, Burberry, Cartier, Cazal, Chanel, Cutler and Gross, Dita Lancier, Gucci, ic!Berlin, l.a. Eyeworks, Maui Jim, Mykita, Nifties, Oakley, Oliver Peoples, Ray-Ban, Salt, Silhouette, Tom Ford, WOOW, YSL, sunglass frames, accessories, contact lenses, or medical procedures. Cannot be used with any other promotion, discount, or offer. Not redeemable for cash. Not valid on previous orders. Other restrictions may apply. Offer ends 04/04/2026.
We Accept Most Insurance Plans
Have another plan?
Benefit questions?
Paying out of pocket?
Call us, we are happy to help.
Location & Opening Hours
Located on 78th and Cass in Tower Plaza. Next to Hacienda Real.
- Open Evenings
- Open Weekends
- Free Parking
- Shop Glasses
No appointment needed
- Near Public Transit
- Monday 8:30 am - 5:30 pm
- Tuesday 8:30 am - 7:00 pm
- Wednesday 8:30 am - 5:30 pm
- Thursday 8:30 am - 7:00 pm
- Friday 8:30 am - 5:30 pm
- Saturday 8:00 am - 1:00 pm
- Sunday Closed