Older woman getting an eye exam.
Malbar Vision Center - Tower

Your Central Omaha Eye Doctor

Located on 78th and Cass in Tower Plaza. Next to Hacienda Real.

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About Malbar Vision Center - Tower

Eye exams are the key to healthy vision and proper eye care. At Malbar Vision Center, we consider your total eye health. Malbar Vision Centers have been providing quality vision care, optical goods and services, and contact lenses to the Omaha area for over 60 years! We’re Omaha’s most experienced eye healthcare team and affordable eyeglass boutique.
Customer satisfaction continues to be our #1 priority, and we always want to hear from you. Stop by any of our five convenient Omaha-area locations during our office hours.

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409 North 78th Street


Patient Reviews
4.7
250 Reviews
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- Mar. 01, 2024
This location I’ve gone to the past few years now and they are wonderful! Very intentional, kind p... eople, James brings a sincere energy to the place that made me feel very welcomed. They gave me the best deals possible with my insurance and were quick with my exam.
- Mar. 11, 2024
Great customer service and not long wait times.

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Our Eye Care Services

Other Services

Clear vision is an essential part of a child’s healthy development and learning. Regular pediatric eye exams can help detect and treat common issues.

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Eye emergencies such as severe pain in the eye, or foreign objects puncturing the eye require immediate attention. Contact us immediately.

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Children with myopia are at higher risk for potentially sight-threatening vision problems. Save your child’s vision with myopia management.

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LASIK and refractive surgery are great ways to say goodbye to contacts and glasses for good. Find out if you’re a good candidate.

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Eye diseases such as glaucoma and macular degeneration can cause severe loss of vision if not diagnosed and treated early. Our eye care team can help.

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If cataracts go untreated, they can cause total blindness in the affected eye. We can help with co-management of your cataract removal surgery.

View Cataract Surgery Co-Management

The ups and downs of diabetes can be difficult to navigate. How can diabetes affect your eyes? How can you and your eye doctor keep them healthy?

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Astigmatism can cause vision problems such as blurred or double vision at all distances. Find out what you can do to correct astigmatism and see your best.

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Presbyopia is a normal part of aging. If you’re past 40 and notice you can’t read up close, our eye doctors may be able to help.

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Macular degeneration can cause severe central vision loss if not detected and treated early on. We can help preserve your vision.

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While vision can change drastically in the senior years, these changes shouldn't have to impair one's quality of life. The earlier these problems are detected and treated, the more likely proper eye care can help you retain good vision.

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Eyeglasses & Frames

Designer Frames

Designer Frames

Our extensive optical section offers a wide variety of eyeglass frames in every style, material & design. Come visit us today to see for yourself!

Our expert optical team can find just the right pair of glasses for you to be confident and look your best.

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Lens coatings improve visual comfort, make it easier to clean your glasses and ensure your lenses last longer. Coatings include anti-scratch, anti-reflective, photochromatic and UV / blue light filters.

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Contact Lenses

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Contact Lens Fitting

We offer a wide range of contact lens options from dailies, monthly to multifocal contact lenses for crystal clear vision and superior comfort.

During a contact lens exam, your eye doctor will check if you are a good candidate for contacts and find the best type of contacts for your needs.

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Biggest Savings of the Season
Biggest Savings of the Season

40% Off Complete Eyeglasses

*Requires purchase of a complete prescription pair, including frame and lenses. Does not include sunglass frames, Barton Perreira, Cartier, Cazal, Chanel, Cutler and Gross, Dior, Dita Lancier, Fendi, Gucci, ic!Berlin, l.a. Eyeworks, Maui Jim, Mykita, Nifties, Oakley, Oliver Peoples, Persol, Ray-Ban, Robert Marc, Salt, Salvatore Ferragamo, Skaga, Silhouette, Tom Ford, WOOW, accessories, contact lenses, or medical procedures. Cannot be combined with any other discounts, promotions, or insurance plans. Not valid on previous orders. Other restrictions may apply. See practice for full details. Offer valid 04/08/2024-06/16/2024. 24AEG-729313

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We Accept Most Insurance Plans

Insurance Questions

Have another plan?
Benefit questions?
Paying out of pocket?
Call us, we are happy to help.

(402) 391-6600

VSP logo
VSP
Medicare logo
Medicare
United Healthcare logo
United Healthcare
Aetna logo
Aetna
Cigna logo
Cigna
Spectera logo
Spectera
Superior Vision logo
Superior Vision
Davis Vision logo
Davis Vision
EyeMed logo
EyeMed
Anthem Blue Cross Blue Shield logo
Anthem Blue Cross Blue Shield


Location & Opening Hours

Located on 78th and Cass in Tower Plaza. Next to Hacienda Real.

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Business Hours
  • Monday 8:30 am - 5:30 pm
  • Tuesday 8:30 am - 7:00 pm
  • Wednesday 8:30 am - 5:30 pm
  • Thursday 8:30 am - 7:00 pm
  • Friday 8:30 am - 5:30 pm
  • Saturday 8:00 am - 1:00 pm
  • Sunday Closed